Welcome to the world of Choice Discount Stores, a mecha for fashion enthusiasts who love great deals on designer brands! We’re excited to introduce our new online shopping platform, a perfect complement to our physical stores, offering a wide range of stylish clothing for the entire family at discounts that will make you smile.

A Legacy of Savings and Style

Our journey began in 1966 in Hadleigh, Essex, and has since expanded to 21 store locations across London and the South East of England. Our goal? To offer fashionable, high-quality clothing at prices that fit your budget. With up to 50% off the original retail price, we’re making fashion accessible to everyone.

A Fashion Wonderland Online

Our newly launched website brings the Choice fashion experience straight to your fingertips. Dive into our curated collections for women, men, and kids. From elegant dresses and trendy knitwear for women to stylish T-shirts, jeans, and jackets for men, we’ve got you covered. And for the little fashionistas? Our kids’ range offers cute, durable, and affordable outfits for boys and girls.

The Click and Collect Advantage

Shop online and enjoy the convenience of our ‘Click and Collect’ service. With 21 stores across London and the South East, including prime locations like Basildon and Lakeside Shopping Centre, picking up your online orders is a breeze. 

More Than Just Clothes

While our heart lies in fashion, we also offer a range of beauty and grooming products, along with delightful gifts for every occasion. Discover the perfect items to complement your style or to give as thoughtful presents, all at attractive prices.

Committed to Community and Service

Each Choice Discount Store is more than just a retail outlet; we’re a part of the community, actively supporting local charities. Our team’s commitment to exceptional customer service ensures a shopping experience that puts you first.

Join Us in Celebrating Fashion and Savings

As we celebrate the launch of choicediscount.com we extend an invitation to explore our online store and visit our physical locations. Discover new arrivals daily and experience the unique blend of style, savings, and service that Choice Discount Stores has offered since 1966. Shop with us and find your next fashion favourite at a price you’ll love!